Karen Sampson Hoffman

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Journalist and Health Information Writer

  • Award-winning writer, editor and journalist specializing in distilling scientific and health information for lay and professional audiences.
  • Extensive managerial experience in nonprofits, regional newspapers, and campus ministry. 
  • Expert in print and electronic publication design, website creating and maintenance, word processing, desktop publishing, and computer-assisted research and reporting.
  • Multimedia presentation, instruction, and webinar guru.
  • Strong customer service and call-center counseling, informational and referral skills.


  • Media Writing for Diverse Audiences
  • Web and Print Content Development
  • Corporate Communications
  • Media Relations
  • Social media use and content
  • Webcast Moderation
  • Research and Interviewing
  • Design and Pagination
  • Photography & Photojournalism
  • Small Business Management
  • Team Leadership
  • Public Speaking
  • Development of Training Materials
  • Teaching and Training for Advanced Skills
  • Pastoral Counseling


  • Society of National Association Publishers EXCEL Award (Attention magazine, Best Redesign in the category; shared with colleagues), 2008
  • New York State Associated Press Association Spot News Award (“Avon Fire”), 1999


Software:    Photoshop, MS Office (Word, Publisher, Excel, PowerPoint), InDesign, Quark
Web/Social Media:    GoToMeeting, GoToWebcast, Adobe Connect, Webs, Inc. template-supported websites, Blogger template-supported blogging, Facebook, Twitter, Instagram

Professional Experience

National Resource Center on ADHD: A Program of CHADD, Lanham, Md., May 2009 to Present Weekly Newsletter Editor, Webcast Series Coordinator, Content & Health Information Specialist-Senior, Summer Camp Award Fund Manager, Contributing Editor 

  • Develop weekly newsletter editorial budget (content)
  • Assign, edit, write articles and paginate for the weekly newsletter
  • Work with writers on staff to develop newsletter content
  • Work with marketing specialist to promote newsletter
  • Manage webcasts: selecting, soliciting and training potential experts in ADHD research, practice and lived experience
  • Promote upcoming webcasts through websites, direct email and social media
  • Moderate live webcasts, presenting the guest expert and audience questions and post recording to the NRC’s YouTube channel 
  • Write the regular column Ask the Expert, based on the Ask the Expert Webcast Series
  • Write content and articles for the NRC and CHADD websites, publications and partner publications 
  • Write press releases and handle media relations for CHADD
  • Manage health information specialist team, provide training and resources for team members
  • Respond to callers to the NRC with questions on ADHD and education, health care profession referrals, and workplace and family concerns
  • Manage camp tuition award program, including publicity, submissions, reviews and selections and working with camps and campers’ parents to ensure a good camping experience for awardees

CHADD – Children and Adults with Attention-Deficit/Hyperactivity Disorder, Lanham, Md., February 2007–January 2009

Communications Manager & Assistant Editor of Attention Magazine

  • Coordinated media relations and internal communications
  • Wrote CHADD press releases, mass-mailing emails and website content
  • Designed informational pamphlets
  • Promoted and hosted special events and forums, including educational forums for medical professionals, lawmakers and members of the Spanish-speaking community
  • Created, edited, designed and paginated annual conference newsletters and contracted with local vendors to print onsite newsletter
  • Designed and paginated various program books, notices and posters for CHADD events 
  • Wrote and edited in-house and membership publications, including the CEO Report and ADHD in the News
  • Wrote feature articles and the reoccurring column, For the Fridge 
  • Edited and fact-checked copy for the magazine 
  • Proofread Attention magazine

 The Fredonia Newman Center, Fredonia, N.Y.

Assistant Director of Campus Ministry, July 2002–February 2007

  • Coordinator of all programs, activities and lay ministries for the college center, including:
    • Retreat programming, both spiritual program and location
    • Annual Thanksgiving dinner of more than 100 guests
    • Interfaith community celebrations
    • Holiday and event program, such as start of semester and end of year events
    • Advisor to all ministry programs and clubs
    • Director of parish council
  • Responsible for creation and disbursement of the annual budget
  • Managed press relations and program promotion
  • Supervised the center’s employees and lay ministers
  • Represented the Newman Center and Diocese of Buffalo to the college campus community
  • Led prayer services in lieu of a priest
  • Provided pastoral counseling for the congregation members of the campus ministry

President, Dunkirk-Fredonia Council of Churches, June 2005–February 2007

  • Coordinated ministry community for the city of Dunkirk and village of Fredonia
  • Planned annual Thanksgiving, Easter and high school baccalaureate services
  • Coordinated annual fundraising campaign
  • Wrote and published newsletter

Fredonia State University, State University of New York, University College, Fredonia, N.Y., July 2001–August 2002

Visiting Professor of Journalism, Department of English

  • Created and implemented curriculum for Introduction to Print and Broadcast Journalism, News Writing I & II
  • Provided independent study opportunities for campus newspaper editors
  • Planned, organized and facilitated the Western New York Student Press Association Media Day for Western New York high school journalists

The Journal-Register, Medina, N.Y.

Albion Advertiser, Albion N.Y. , 1997-2000

Assistant Managing Editor of the (Medina) Journal-Register and Editor in Charge of the Albion Advertiser

  • Responsible for all news and editorial content of The Albion Advertiser, including reporting, selecting articles and editing
  • Conducted and implemented an editorial redesign of the newspaper 
  • Paginated the weekly newspaper
  • Oversaw the Journal-Register newsroom training and coaching of reporters
  • Assigned news coverage of events
  • Scheduled photographers
  • Provided general support to the managing editor
  • Represented both newspapers to the community through involvement in local events and press opportunities

Evening Observer – Dunkirk, N.Y.

  • Area Reporter, 1995 to 1996



Society of Professional Journalists – Maryland Professional Chapter

  • National Member, Since 1995
  • Maryland Professional Chapter Member, Since 2011

Association of Health care Journalists

  • Member, Since 2010


Relay Improvement Association – Relay & St. Denis/Halethorpe, Md.

Association Secretary, elected position on the community board of officers

  • Regular features contributor to the Relay Community Newsletter
  • Maintain social media for the RIA and promote events to local media
  • Coordinator of WWI Service Banner Restoration Committee

Annapolis Parrot Head Club – Greater Annapolis, Md., region

Service and social club to support charitable and educational programs and promote the general welfare of our community.

Web/Media Specialist, Since 2010

  • Maintain the website and social media to promote events and community activities.
  • Write press releases and handle media relations for events


Master of Arts, August 2001
Major: Communication  l  Minor: Journalism  
Bachelor of Arts, May 1995
Major: Journalism/ Mass Communications  l  Minor: English  
Coursework towards a pastoral associate degree, 2001-2006
Certificate in lay pastoral ministry  l  Young Adult Ministry  l  Theology

Professional Development

  • Seminars on ADHD research at the Annual CHADD International Conference on ADHD
  • Online seminars and courses through Poynter News University
  • Association of Health Care Journalist Annual Conference - HEALTH JOURNALISM 2013 – Attendee, attending seminars on mental health coverage, current newsgathering techniques, freelancing
  • Research into 1870s-1890s Anne Arundel County, Maryland, history for future publication